Land Your Web Page in the Three Top Spots in Google Results

Getting ranked on Google’s search engine results pages (SERPs) is a zero sum game. If you can capture one of three top spots, or at least Page 1, your website is practically guaranteed to get a lot of visitors. If you are on any other page, most potential customers will never find you.

Just when most web masters got search engine optimization (SEO) figured out, Google changed the way it ranked pages. In August 2011, it launched its Panda search engine algorithm update. The biggest difference was that Google starting putting much less emphasis on backlinks and gave more weight to social approval signals. This shift continued when the Penguin update was rolled out in April 2012.

Google’s search engine algorithm originally was designed before the explosion in popularity of social media. In these seemingly pre-historic days – which actually were less than a decade ago – web users had few opportunities to respond immediately to the content they were reading. As a result, a website’s ranking was based primarily on how many high-quality backlinks it had.

Penguin and Panda changed all that. Now a site’s ranking is mainly determined by Internet users who can “vote” on the usefulness and quality of a site by hitting the Facebook “Like” button, re-Tweeting it, using the “+1” button on Google Plus.

Google uses these social approval signals to determine a web page’s value faster and more accurately. As a result, its search engine algorithm relies more heavily on social media-based indicators, rather than backlinks, to determine a site’s page ranking.

So if you want your page ranked high, you need to make it easy for people to give it social approval signals. Search engine marketing (SEM) needs to focus on encouraging people on social media to link to and approve their pages, rather than focusing most of their time creating backlinks, which are still useful but no longer of primary importance

While including the optimal number of keywords related to your niche – 2 to 4 percent — is still critically important to improving your Google ranking, the Penguin version is now also looking for Latent Semantic Indexing Keywords (LSIs), a fancy term that basically means “synonyms.”

Google now gives preference to web pages that flow more organically, so pages that are optimally saturated with synonyms for the keyword are preferred to those stuffed with the same keyword stated over and over again.

Another critical change is the value Google’s search engine now pays attention to the behavior of your page’s visitors once they arrive there. In addition to looking at things like how long the average visitor stays on your page and how frequently they return, the post-Penguin search engine also considers such things as your click-through, surf pattern and bounce rate – or how many visitors click away from your page after only a second or two, an indicator of a sub-quality page.

If visitors don’t find what they are looking for when they arrive on your site, find your content to be dull, uninteresting, or consider your content to be the same they can find everywhere else, your bounce rate will increase. Another thing that can increase bounce rate is when pages have audio or video that starts automatically. This tends to cause visitors to bounce off right away, especially if they are viewing the page at work.

To reduce your bounce rate, you want to make it easier for high-target visitors to find your page and provide high-value content once they arrive there. These SEM techniques will keep your visitors engaged longer improving the way Google ranks your page.

Another thing to consider is the keywords that are attracting your page’s visitors: Are they the most appropriate? If not, users who arrive and don’t find what they want are likely to leave quickly, negatively affecting your SERP rank.

Finally, design your page by including clearly-defined links within it to other pages within your site so that visitors can easily navigate to the specific information they want. This helps to reduce page bounce and to keep visitors on your pages longer, both of which improve ranking.

If you’d like to learn more about making money online, as well as a way to generate conversion-ready Internet marketing prospects each month, click here.

See You at the Top! (of Google Results)

If you want to succeed in business, it’s absolutely critical that you keep your website ranked on the front page of Google, Bing and other search engines for your niche’s best keywords.

That’s because universal internet access and the widespread use of affordable access devices like smartphones and tablets has made search engines the number one way consumers seek out goods and services, especially at the local level.

With Search Engine Results Pages (SERPs), if you can capture one of three top spots, or at least land on Page 1, your business is essentially guaranteed to succeed. But if land on any other page, it is highly unlikely that potential customers will ever find you.

In fact, about 11% of people will click only on the link posted in the Number One spot of the Google SERP for whatever they are searching for. And about 70% will never go beyond the front page. So that means if you website is ranked on Page 2, Page 3, or any other page besides the front page, seven out of ten of your potential customers are never going to see your website.

Similarly, if your link isn’t in the Number One spot on the Google SERP for your keywords, you are going to lose a minimum of your potential customer base. So you can see how critical it is for your website to be posted on the first page at least, and in the top spot at best.

Just when most Internet marketers had Search Engine Optimization figured out, Google changed the ways its algorithm ranks pages.

In August 2011, it launched its Panda search engine algorithm which shifted the primary ranking tool from backlinks to social signals. That shift was reaffirmed when Google’s Penguin update was introduced in April 2012.

In the post-Penguin internet landscape, therefore, web page owners are better served by designing their Search Engine Marketing (SEM) efforts around encouraging people on social media to link to and approve their pages, rather than focusing most of their time creating backlinks, which are still useful but no longer of primary importance.

Holiday season in Texas


mack & mollie in steel Christmas2011
Amazing how time flies when you’re having fun.  Here it is – December 14th – & I can remember New Year’s Day just a short time ago.  Where did the 11-1/2 months go?

We have bright sunshine & a cloudless, blue sky today here, north of Houston.  Temperature is 67 F on it’s way to a high of 73.  We don’t worry about “white Christmases” here, even though we love the Christmas song.

picture1resizedThe weather here on Christmas Eve is very abnormal.  Since we’ve livedhere, temps have averaged 60 F; today on 12/24th, we’re looking at 80F +/- & the rest of the country is also 15 – 20 degrees above normal.

A red bow on the lamppost is traditional in our subdivision.