5 Ways to Make the Most Out of a Private Label Rights Product

Depending on your talent as a writer and editor, you can take a bad Private Label Rights product and make it good, or take a good PLR product and make it great. The key is to consider the product as an ongoing story that you are telling the reader from start to finish.

Make sure you speak to your readers in your everyday voice so it reads more naturally. Don’t try to pretend to be somebody else or become some other character. The reader will connect to you better if you remove any type of artifice when re-creating your product.

Building Excitement

Try to be enthusiastic about what you are writing. The buyers of your product have made their purchase because they are passionate about the subject matter. Give the reader what they are looking for and deliver high-value content.

If you can do these things, you can not only engage your readers and keep them informed and entertained, but you will minimize refunds.

Preparing Your PLR Product for Market

Once you have taken the product that you have purchased and transformed it into something unique and of high value, the next step is to polish it and get it ready for market.

The most important thing is that your digital product looks professional. That requires using standardized margins and spacing, using Spell Check to look for misspellings and correcting any grammatical errors. Even the smallest mistake can take your reader out of the story you are trying to create.

Fonts and Their Benefits

You may have edited your document using a font that is easiest to read, such as Arial or Times New Roman, and these are the most common ones for eBooks. But you might consider changing all or part of you text to another font for maximum effect.

You also can dress up your text by using drop caps at the beginnings of new chapters, inserting text boxes to highlight quotes and important points, and formatting your images and charts using the tools included with your word processing program.

Try to avoid including too many fancy style elements otherwise it can once again derail your storyline.

Saving Your Original Product

Once you are satisfied with your revised PLR product, it is ready to be put on the market and offered for sale. But before you do, it’s important to save a version of the product somewhere safe so that if for some reason your computer becomes damaged or stolen, or a virus destroys your hard drive, or some other catastrophe occurs your product is not lost forever.

The simplest and least expensive option is to save it onto a jump drive, then keep it somewhere safe so that you can still access your product if something goes wrong.

Some writers like to print a hard version of their eBooks and then keep these safe in a fireproof box. This is a little old-fashioned and a digital version will be easier to work with, but it’s up to you.

Converting Your New Product to PDF

The last step is to convert your file to PDF format. This allows people to view the document regardless of what word processor they are using and it prevents formatting errors from cropping up due to word processor incompatibilities. Converting Word documents to PDF is fast and simple to do:

Open the file you wish to save, in this case your PLR eBook.
Click the Microsoft Word button in the top left-hand corner.
Go to Save As PDF.

If this option is not available to you, download free software that converts Word files to PDF.
Creating great new digital products out of Private Label Rights products is a skill that can lead to a successful online marketing business. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

How to Convert Private Label Rights Content into Original Products

The beautiful thing about Private Label Rights products is that once you have paid to license one, it’s yours. You own it and can do anything you want with it.

One thing you probably don’t want to do is to offer it for sale as is. That’s because other people probably also bought this same PLR product and they could also offer it for sale as-is.

If you offer the exact same product as somebody else, it’s not original and probably isn’t going to sell as well. Instead, you want to modify the product to make it uniquely your own. At the very least, you are going to want to come up with a new title and list yourself as the author.

Editing Content to Make It Original

The first thing you want to do is to read the PLR product you bought from start to finish. Sometimes it’s helpful to print up a hard copy so that you can mark up the things you want to change and write down your thoughts as you encounter the text for the first time.

You also can use the Notes program on Word to do the same thing on-screen, if you want.

Creating an Outline

After you have become familiar with the product, make an outline of the parts you thought were well-done and those that need to be improved.

Remember: You can use the existing text – either in total or in parts – to create your original product, but the best PLR products have the voice of the seller, so you are probably going to want to rewrite most or all of it.

Feel free to change headlines and sub-heads, rewrite entire sections, add new material and throw out parts you don’t like. Use the photos, illustrations and other images that came with the book, or get rid of them and find new ones.

Research and Supplemental Material

This is where having a familiarity with the subject matter comes in handy. If you want to add new material to the text, you can either add content that you already own or search for additional content on the internet.

Wikipedia is always a good place to start. Be careful about copying and pasting whole sentences or paragraphs because if you do this you may be violating copyright laws and you could get in trouble.

Avoiding Legal Issues

Plagiarism programs can easily detect if you are stealing content from another source. Instead, rewrite anything you take from another site so that it is completely different from the original.

The same holds true with images. The images that came with the PLR product are yours, but you shouldn’t copy and paste images you find online into your new product, even if you have found the perfect image on Google Images.

A better plan is to purchase photos from a stock photo website. When you pay, you purchase the photos along with a license to use them as you wish, without having to pay any further royalties or fees.

You also can use images that are in the public domain. That means they are not copyright protected and you can use them any way you want.

Converting Private Label Rights eBooks and other files into original products is a fast, easy and effective way to create a high-profit Internet marketing platform that can start earning real money for you.

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5 Ways to Make Money Using PLR Products

One of the easiest Internet marketing platforms to use is acquiring, modifying and selling your own Private Label Rights products from start to finish.

If you choose great products, find ways to make them better, and effectively market and promote your new version of an existing product, it can be a very lucrative business. It also eliminates the time-consuming step of creating original content and products.

Open Office and Its Uses

The first thing you are going to need is a word processing program. If you have purchased the Microsoft Office Suit, you can use Word.

If you have an Apple, you already may have purchased Apple Writer or iWork. If you don’t currently have a word processing program, you can download Open Office, a free, open source bundle of programs that includes a word processor, as well as programs to create spreadsheets, presentations, manage databases and even a drawing program.

It works the same Word or any of the other word processors, although some of the tabs are in different places so it takes a little getting used to. The important thing is now that you have a word processor, you can get started acquiring a PLR.

Uploading Your PLR Product

Finding PLR products is easy.

Simply Google “Where can I find PLR products” and you will get links to thousands of websites offering them. Avoid sites that try to sell you PLR packages because with this guide you can create your own branded products on your own.

Selecting the right PLR product is a little trickier. Because you are going to be working with the product – rearranging it, editing it, rewriting it, possibly breaking it into smaller pieces – you probably want to choose a product with which you have at least a passing familiarity.

If you know nothing about particle physics, for example, you may have a hard time forming a fresh, marketable product out of a PLR particle physics textbook.

Don’t Spend Too Much

You also want to avoid overspending. There are all kinds of PLR products in many various platforms – from eBooks to videos, audio recordings to bundles of articles, graphics to programming code.

As you search for products in the niche you are interested in, you’ll find products at various price points. Just remember: You want to make money by reselling the product either as a whole or in parts, so the lower the upfront cost the more money you stand to earn as profit.

When you find a PLR product you like, pay for it and it will be sent to you electronically, usually as either an email attachment or as a Zip file.

Personalizing Your Product with Fonts and Spacing

Most PLR are delivered in a Word file, so they are easy to edit. Some, however, are delivered as PDF files. If this is the case, you will need to convert it into a Word file. There are three ways to do this.

If you have an updated version of Adobe, you can copy and paste text from a PDF file into a Word file. Then just save the new document on your computer.

If you have an older version of Adobe, it won’t allow you to copy and paste the text, but you can save the content in your PDF file as a text file, then copy and paste the text file into a Word file.

Reformatting Your PLR Product

Then you will need to reformat it so that it like a Word file you can work with by removing deleting all the line stops so that it reads normally; changing the font to something like Arial or Times New Roman; and changing the font size to 12 or 14.

Probably the easiest way is to download a free program that will convert PDF into Word files.

After you have downloaded or converted your PLR product into a Word file, you can use the formatting tools that come with Word to manipulate it any way you like, changing the font, the font size, even changing the color of the text or pages if you want.

Whether you are using PLR products or any other Internet marketing platforms, knowledge is the key to success.

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If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

How to Find High-Quality Blogs to Send You Traffic

The object of guest blogging is to reach the broadest possible audience. So you don’t want to post guest blogs on just any random blog. What you are looking for are the biggest, most popular and most influential blogs in your niche.

If you have been blogging for a while or are a regular reader of blogs, you may already have an idea of which blogs fall into this category. What you are looking for are blogs that are “household words” in your niche subject.

For example, in the field of US politics, Talking Points Memo is one of the most widely-read blogs in Washington, D.C. So if you are seeking to target politics junkies, publishing a guest post on that blog would put your in front of an enormous audience.

If your niche is fashion, getting a guest blog on The Sartorialist would be highly desirable. In film criticism, convincing a noted film critic to let you submit a guest blog on his web page would be a major victory.

Tapping into the Blogging Community

Regardless of which niches you choose, in all likelihood there already is a thriving blogging community. Given the immense popularity of blogging, there are already established, veteran bloggers writing about nearly every subject imaginable.

Interacting with members of your niche’s blogging community has a number of benefits. First, nobody knows better which blogs in your niche are the most influential than the rabid fans of your niche. Ask them. Leave comments on their blog pages or look at their About page to find their email address and send them a personal message.

Another benefit of interacting with other bloggers – and readers of blogs – within you niche is building your reputation, especially if you have expertise you can bring to the blogging community.

While there are millions of blogs worldwide, within your niche subject matter is probably is a very small world after all. When you nurture relationships with key people within your blogging community, you can call on them for referrals and recommendations, ask them to provide testimonials for you, and encourage them to promote your reputation to other influential bloggers.

Using Search Engines

In the Internet Age, the critical information you need is always just a mouse click away. Run a Google search for “Most influential [Your blog niche] blogs” or “Most popular [Your blog niche] blogs” and you are bound to get hundreds of leads you can pursue.

You also can search for “search operators”, which are terms that are used to narrow or broaden a search. These include such words as “and”, “or” or “not”. For example, when searching for guest blogging opportunities within your niche keyword, your search could include:
<ul>
<li>Keyword + “Submit a guest post”</li>
<li>Keyword + “write for us”</li>
<li>Keyword + “Become a guest writer”</li>
<li>Keyword “guest blogger”</li>
<li>Keyword “guest post”</li>
<li>Keyword “guest article”</li>
<li>Keyword “guest column”</li>
<li>Keyword “become a contributor”</li>
<li>Keyword “contribute to this site”</li>
<li>Keyword “write for us”</li>
<li>Keyword “write for me”</li>
<li>Keyword inurl: guest</li>
</ul>
Another option is to use a link prospecting tool that makes it easy to find other bloggers within your niche, build relationships with them, and keep track of your interactions with them.

Within Buzzstream, you can set up prospecting profiles you can use to organize your blog contacts any way you like, such as by topic, home country or keyword. The site also will provide you with URLs you can follow to check out the blogs further.

Best Places to Find High Value Blogs

Another option is to go blogs within your niche that you enjoy or find useful and see if they list a “blogroll” in the margin. Many bloggers include a list of other blogs that they like on their own blog so that their fans can link to them.

If you know a blog is authoritative, has a lot of regular readers and frequently gets a lot of social approval signals, it’s a good bet that the blogs they recommend have a similar status.

Another great way to find high value blogs is Technorati.com [click here], a blog directory that keeps track of the biggest blogs in nearly every niche. It categorizes blogs by niche, topic and keywords and includes a simple search tool that makes it easy to quickly identify the biggest and most influential blogs within your niche.

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To learn more about guest blogging and other techniques for improving the profitability of your business, click here.

Time-Saving Tips for Guest Bloggers

If you are considered to be an expert in your niche or have an identifiable brand, it’s relatively easy to convince bloggers to allow you to submit guest blogs. If Donald Trump or Brad Pitt asked if they could write on your blog, you probably would let them, wouldn’t you?

But what about the rest of us? How can you influence bloggers to post your guest blogs on their pages? The answer is to provide them with two things they desperately need and can actually use: Time and content.

If you have or had your own blog, you know what a struggle it can be to find original, entertaining content to satisfy your regular readers. This is especially true if you are publishing your blog daily or a few times per week.

After the initial glow of blogging wears off and the day-to-day grind of generating fresh content takes over, any opportunity to let somebody else fill your blog with high-quality content will be welcome.

Ready to Use Content

When you approach an established blogger within your niche with the proposal that they allow you to submit a guest blog to their readers, you want to be prepared. If you have just a vague idea of what you want to write about in your guest blog, you are less likely to convince them than if you were to approach them with ready to use content that you have already created.

Because they have such a huge platform, bloggers with a lot of regular followers get approached frequently by people wanting to submit guest blogs. But most of these requests get turned down – especially if the blogger doesn’t personally know the person – because they aren’t sure what they are going to contribute and don’t want to lose the loyalty with their readers they have so carefully created.

When you have a high-quality guest blog that is ready for publication, you can submit it to the most popular bloggers so that they fully understand what they are getting.

Cover Extra Topics/Content

Another great way to convince popular bloggers to allow you to write for their audience is to offer content that they haven’t covered in the past or write about an area of expertise that you have that they don’t. This gives them the benefit of providing their readers with extra high-value content, strengthening the loyalty bonds they have with their readers.

Before you submit your guest blogging proposal, research your target blog and determine what areas within your niche they excel at and which ones they are weaker. That way, when you approach them with your guest blogging offer, you can bring genuine value to their blog by presenting content that their readers can actually use and will find helpful in their everyday lives.

You Can Save Them Time

When you have a successful blog with a lot of loyal readers, time is the one thing you don’t have. You have a huge content hole that needs to be filled, especially if you are publishing frequently.

But it takes time to come up with original ideas, research them and build them into high-quality blog posts. And the longer you have been blogging, the fewer the topics you already haven’t written about.

So when somebody with some expertise in your niche approaches you with a great blog post about a topic of interest to your readers, you very likely will jump at the chance to let them take over your blog for a day as a guest blogger.

When you portray your guest blog as a win/win situation to your blog targets, you will experience a higher acceptance rate.

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Your Complete Blueprint for Making Money with Guest Blogging

Like any other moneymaking platform, with guest blogging you need to start with a plan.

Mapping out how you are going to build your guest blogging business – and make no mistake, using guest blogging to make money is a business – will help you maximize your revenues, minimize your labor, and help keep you on track to long-term success.

The first thing to consider is what niches you should focus on. If you have written a blog in the past, your blog’s niche probably is a good starting point.

That’s because you already have some knowledge about your subject matter and probably some passion as well, or at least you did at one time. This will help make your guest blogs more entertaining and allow readers to connect with your material more easily.

In order to be able to write as many guest blogs as possible, you should have several niches that you regularly write about. These should be topics that you are familiar with and can write enthusiastically about. Think about hobbies you have or had in the past, or subjects that you are passionately interested in.

Having a few areas of expertise will make it easier later when it’s time to approach bloggers with your guest blogging offer.

It will also make it simpler to research and identify successful blogs related to your niche subjects that you can focus on.

The ultimate purpose of guest blogging is to drive prospective customers to sales funnels you set up so that you can promote your products or services. But when you approach established bloggers with your offer to submit a guest blog, you have to walk a fine line between entertaining and promoting.

If somebody allows you to write a guest blog on their blog and you submit content that blatantly promotes products, they probably won’t publish it or, if they do, they won’t allow you to write any more guest blogs in the future.

Instead, you need to use subtlety and even a little guile when you write your guest blogs. If you are going to promote a product, it should come in the form of a product review or a recommendation rather than a blatant advertisement or promotional blog.

A more effective plan is to simply have the objective of getting your target audience to want more from you. Provide them with high-value information related to your niche that they can use in their everyday lives but always leave them wanting more.

Make it clear that the way to get more of this high value content is by following you back to your own web page, whether it is your own blog, a sales page, or some other website.

While the ultimate objective remains the same – to get people to click through to your sales pages – because you are a guest blogger who is posting on somebody else’s blog, you have to treat their readers with tact and grace.

When you post a guest blog on somebody else’s blog page, odds are their readers are not going to know who you are. That’s why it’s important that you establish yourself as an expert on your niche topic.

Portraying yourself as a trustworthy expert on your niche subjects has two main benefits:

Bloggers will be more likely to allow you to contribute guests posts on their blog

Readers will put more faith in what you have to say and will be more willing to follow your recommendations, believe your reviews and click through to your sales pages

<strong>Pointing to Your Accomplishments</strong>

One great way to establish yourself as an expert is by emphasizing your education. If you have an advanced degree in a particular area, most people would be willing to acknowledge your expertise in that field.

While you don’t want to fabricate phony academic degrees, you should certainly emphasize your academic credentials in order to reinforce your readers’ perception of you as an expert.

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The Top 3 Most Effective Free Marketing Strategies

Promoting your website or online business doesn’t have to cost you an arm and a leg. In fact, most online marketing experts agree that the best approach to attracting the highest amount of traffic is a combination of both paid and free marketing techniques.

Here are three of the most effective free marketing strategies for driving new customers to your web pages.

One of the best free marketing options is to find blogs related to your niche and then contact the authors. Ask if they will allow you to write a guest blog. Because most bloggers eventually run out of ideas, in many cases they will agree.

When you provide an informative, well-written blog about your niche topic, you can build your reputation as an expert in your field and also include a link so that you can drive traffic to your website.

Build relationships with other bloggers by frequently leaving positive, supportive comments about their blog postings.

Even though there are millions of bloggers, the blogging community for each niche tends to be a small world. Getting acquainted with other bloggers can lead to testimonials, mutual support and cross-promotional opportunities.

Social bookmarking lets you share sites you like with other people, such as friends, families, social media contacts and subscribers. If you have ever added a site to your “Favorites” bar on your Yahoo or Google page, you have used social bookmarking.

Some external sites use social bookmarking, including Pinterest, Digg, StumbleUpon, Reddit and BuzzFeed.

When users of these sites find something they like — such as an article, a web page, an infographic, an image or video, etc. – they can instantly upload it onto their social media accounts such as Facebook and Twitter so their followers can see it.

To promote your website using social bookmarking, create accounts at all the biggest social bookmarking sites and post links to your website, along with other things that you find on the internet that you enjoy. Then when people find your page, they can access your site.

Encourage visitors to your website to include it among their social bookmarking pages. The easiest way to do this is to include buttons on your site that instantly share your link on their pages.

If you built your website using WordPress or another mainstream blog hosting site, there are free plug-ins that you can drag and drop onto your pages to add these buttons.

Email marketing has been one of the most effective ways internet marketers have used to promote their websites. Create a webpage in which you offer something of value in exchange for the visitor’s email address. It could be a free report, an eBook, an instructional video, or anything niche-related that people are going to want.

Email addresses that you capture are then added to your subscription list. You then use an autoresponder – a program that allows you to automatically manage your email lists – to send out a series of emails promoting your webpage, business or products.

Emails can be interspersed with those that don’t try to sell at all, but instead offer high-value content that the recipient can use. The purpose of alternating sales emails with content emails is to build trust bonds with the people on your email list.

Use your email sequence to promote a single offer or multiple offers. Many email marketing strategies promote a series of increasingly more expensive offers so that you can convince your list to buy bigger and more products from you as the trust bonds become stronger.

Sadly, email marketing is not as effective as it once was because users today, especially younger people, don’t rely as much on email.

Texting has replaced email as the primary web-based method of communicating with other users. As a result, mobile marketing has replaced email marketing as the best way to promote your business online.

But the concepts of mobile marketing are identical to email marketing. You still capture your subscribers’ addresses – only this time it’s their mobile phone number rather than their email address – in exchange for something that they find valuable, such as a free giveaway or a discount or special offer.

Use a program to send out a series of text messages that alternately promote your business and give them high-value content they can use.

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If you’d like to learn more about making money online, as well as a way to generate conversion-ready Internet marketing prospects each month, click here.