Press releases are one of the most effective ways of getting your message out to the masses. It is one of the Marketing form that has truly survived the test of time by adapting to change, and technological advances. It’s a true art form that takes time to perfect and use effectively. Luckily for you there are some rules and tips you can follow that will increase your chances of hitting it out of the park.
1. Get mentally prepared
To churn out a beautiful piece, you have to be at an optimum level mentally. This means you have to get yourself mentally jacked up and in the zone to write. Go for a run, eat, fart, jump up and down and get comfortable. Go to a quiet location that will be free of distractions for the next hour. Sit down, stand up or exercise. Do something to get your adrenaline going as you are at your best mentally when in this state. After you’ve gotten pumped up, get ready to start your press release. Get a pen, paper or your laptop and get to work.
2. Simplicity is key
Keep it short, sweet and to the point because if it’s too long it won’t even get published. People don’t want to waste their time with all the extras. They need the quality information you offer and they need it quickly. This is an important rule you have to abide by 100%. I usually have “Short and Sweet” written on the word document and I’m typing a press release to remind me of the cardinal rule. If at the end of your writing there is any flowery language or filler, get rid of it. You’re not writing a PhD paper keep the language simple for the general public. If a 3rd grader won’t understand your content, simplify it to this level. No one wants to have to use a thesaurus or dictionary and studies have shown this is the preferred reading level for the consumption of information. If nothing else is taken out of this article, remember this, not more than 400 words. Your press release should be this long and preferably not more or else you’ll lose your audiences attention
3. Edit your work
You don’t want to be embarrassed and you want to look professional. The simple idea is to carefully comb through your press release for any errors. Grammatical blunders are unacceptable. After you’ve combed through it at least 5 times, get another pair of eyes to look through it. Your dog, a friend or family member can come in handy. They offer a set of eyes to correct mistakes you may have missed and they can offer an opinion on how to improve the press release to be more compelling to people. Criticism from others is good because its always correct and firm as you don’t tend to judge your work harshly.
Finally don’t forget to effectively distribute your press release. It would be unfortunate if you work hard and your press release isn’t put in front of your audience. Go to www.fiverr.com and search for press release distribution services. You will undoubtedly find a perfect one for you if you look hard and carefully. Good luck and hopefully you will have success using the raw power of press release to reach a massive audience of your targeted prospects.
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