How to Create a Press Release

Press releases are one of the most effective ways of getting your message out to the masses. It is one of the Marketing form that has truly survived the test of time by adapting to change, and technological advances. It’s a true art form that takes time to perfect and use effectively. Luckily for you there are some rules and tips you can follow that will increase your chances of hitting it out of the park.

1. Get mentally prepared

To churn out a beautiful piece, you have to be at an optimum level mentally. This means you have to get yourself mentally jacked up and in the zone to write. Go for a run, eat, fart, jump up and down and get comfortable. Go to a quiet location that will be free of distractions for the next hour. Sit down, stand up or exercise. Do something to get your adrenaline going as you are at your best mentally when in this state. After you’ve gotten pumped up, get ready to start your press release. Get a pen, paper or your laptop and get to work.

2. Simplicity is key

Keep it short, sweet and to the point because if it’s too long it won’t even get published. People don’t want to waste their time with all the extras. They need the quality information you offer and they need it quickly. This is an important rule you have to abide by 100%. I usually have “Short and Sweet” written on the word document and I’m typing a press release to remind me of the cardinal rule. If at the end of your writing there is any flowery language or filler, get rid of it. You’re not writing a PhD paper keep the language simple for the general public. If a 3rd grader won’t understand your content, simplify it to this level. No one wants to have to use a thesaurus or dictionary and studies have shown this is the preferred reading level for the consumption of information. If nothing else is taken out of this article, remember this, not more than 400 words. Your press release should be this long and preferably not more or else you’ll lose your audiences attention

3. Edit your work

You don’t want to be embarrassed and you want to look professional. The simple idea is to carefully comb through your press release for any errors. Grammatical blunders are unacceptable. After you’ve combed through it at least 5 times, get another pair of eyes to look through it. Your dog, a friend or family member can come in handy. They offer a set of eyes to correct mistakes you may have missed and they can offer an opinion on how to improve the press release to be more compelling to people. Criticism from others is good because its always correct and firm as you don’t tend to judge your work harshly.
Finally don’t forget to effectively distribute your press release. It would be unfortunate if you work hard and your press release isn’t put in front of your audience. Go to www.fiverr.com and search for press release distribution services. You will undoubtedly find a perfect one for you if you look hard and carefully. Good luck and hopefully you will have success using the raw power of press release to reach a massive audience of your targeted prospects.

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If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here.

 

 

How to Write a High Converting Sales Page

Sales pages are one of the most effective ways of selling your product to the people who need it the most. It is one of the Internet Marketing practices that has evolved through time by adapting to change, and technological advances. It’s a true art form that takes time to perfect and use effectively. Luckily for you there are some rules and tips you can follow that will increase your chances of hitting it out of the park. If you follow these tips you will increase your conversions and smash it out of the park. It takes a lot more practice than any other type of content but it is fun.

Get the headline Perfect

This is the most important part of your sales page and it has to be perfect. I opt to do this last because its just that important. You have 8 seconds to grab the attention of the people you are trying to sell to. If you don’t have a compelling headline, your sales page is useless. It simply won’t be read and all your effort will have gone to waste. If I were you, I would write down 10 possible headlines and get other peoples opinions on which one does the best job at grabbing their attention. Make it stand out with numbers of an interesting component. You should also get an e-book with a compilation of headlines for inspiration. Don’t try to automate this process with one of those software’s, they don’t work and will hurt your sales page.

Tell a Story

One of the most effective devices used to sell are “stories”. Everybody loves a good story and pay attention when they are reading one. This can be used to grab attention and further explain things in an entertaining way for your audience. Your story has to be amazing and entertaining. It also has to be important and relatable to your product/service. This is hard to get right and master, the more you write the better you will get. Be open to ideas on experiences that will make for great stories.

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If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here.

Connecting with Mobile Customers

When your online marketing business has a mobile-optimized website, you can interact with the fastest-growing segment of consumers in the marketplace today: People using mobile devices.

If you owned a brick and mortar business, would you stand at your business’s front door and tell <a href=”http://www.comscoredatamine.com/2012/10/mobile-phones-and-tablets-now-account-for-1-in-8-u-s-internet-page-views/”>1 out of 8 customers</a> that they can’t come inside?

Or, if they do come in, they are going to have to wait longer than other customers, not be able to see everything you have to offer, and that they may not be able to pay for anything even if they want to buy it?

If yours is among the <a href=”http://www.emarketer.com/Article/Browsers-Beat-Apps-M-Commerce/1008792″>81% of businesses</a> that don’t have a mobile optimized website that could be exactly what you are doing.

The Expectations of Today’s Consumers

The lightning fast speed of today’s Internet is at least partially responsible for consumers today having microscopically short attention spans. In fact, 74% told the website <a href=”http://www.gomez.com/wp-content/downloads/19986_WhatMobileUsersWant_Wp.pdf”>Gomez</a>they will abandon a website if it takes longer than 5 seconds to load on their mobile device.

And 38% of consumers told Google that if an online transaction on their mobile device takes longer than 30 seconds they will walk away from the deal altogether.

Mobility and the Customer Service Experience

Those who do walk away aren’t likely to return: 35% of consumers told Gomez the probably wouldn’t give a website more than one more chance if they have a bad experience trying to access it.

And 52% said a bad mobile experience makes them “much less likely” to engage with that business again, according to Google.

Letting Your Competitors Win

Who’s the winner if your customers can’t easily access your business using their mobile devices? Your competitors.

Among customers who were turned away from a website unfriendly to mobile devices, 61% said they would likely visit a competing site, according to marketing analyst <a href=”https://twitter.com/iab/status/174225109165424640″>Karim Temsamani</a>.

Do you want more than 6 out of 10 or your customers going to your competitors simply because they offer something you don’t?

Getting Started with a Mobile Website

Going mobile is your best option if you want to position your business to be competitive in 21st Century online marketing. Mobile devices are only going to get faster, cheaper and more popular, so the percentage of your current and future customers using smart phones, tablets and other search for products and services in only going keep growing.

By launching your mobile optimized website now, you can get the jump on your competitors, many of whom are slow to respond to the mobile sea change the online marketplace is currently experiencing.

Positioning Your Business for the Future

In a Web.com survey of 500 small business owners, only 26% of them said they invested any money at all in optimizing their website for mobile devices. And a survey of restaurant owners conducted by Restaurant Sciences revealed that 95% of independent restaurants do not even have mobile-friendly sites.

That’s good news for you if you create a mobile site for your Internet marketing business today because it means you can capture the loyalty of those disappointed consumers who are abandoning the mobile-unfriendly web pages of your competitors.

And your decision to take your website mobile won’t take long to pay off. According to Web.com, 84% of all businesses that invested in mobile websites showed an increase in traffic to their web pages almost immediately.

Monitoring the latest trends in online marketing is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here.

Benefits of Having a Mobile-Optimized Website

Walk down any busy street, through any park or other public area, or ride on any bus or subway train and you will notice something very unusual: Nobody is talking to each other anymore, at least not directly. That’s because mobile devices have become so prolific that they have essentially taken over as the primary way people communicate today.

Just a decade or so ago, business started shifting online. If you didn’t have a website, you risked sharing the fate of such once-powerful businesses as Circuit City, Borders bookstores, Blockbuster video and other businesses that weren’t able to make the leap to the digital marketplace.

Everybody’s Gone Mobile!

Today, thanks to the falling prices of smart phones, tablets and other mobile devices along with near-universal Wifi, 3G and 4G, almost everybody on the planet has mobile web access.

People now use their mobile devices to chat with their family and friends, keep up with their businesses, be entertained, look for products and services, share content they find interesting, offer their ratings of products and opinions about the businesses they use, and everything else they formerly accomplished through normal conversation.

All of these mobile applications affect your business. If you are an online marketer, you already have a website for your business. But, if you don’t have a mobile optimized website, your business is going to have a hard time surviving.

Mobility’s Influence on Business

Still in doubt about the impact of mobile devices on business? Then consider this: According to a study conducted by <a href=”http://mashable.com/2013/02/06/mobile-growth/”>Cisco</a>, by the end of this year (2013), there will be more mobile devices on earth than there are people.

As of right now, 66% of all Americans have their own smart phone. That means two out of every free people can access the Internet to conduct searches whenever they want and wherever they are. And that number will only increase. In fact, Google reported that the number of people who used its search engine from a mobile device quadrupled in the past 12 months.

Why You Need a Mobile Optimized Website

If you are thinking that having a website is enough, you’re dead wrong.

But your online business’s web page is different than the mobile websites people with smart phones, tablets and other mobile devices are accessing. Websites built to be viewed on computer are denser, load more slowly and are not specifically designed to interact efficiently with your growing pool of mobile customers.

What Is a Mobile Optimized Website?

A mobile optimized website is a version of an existing web page that has been optimized to be viewed on a mobile device, which has substantially smaller screens than desktop computers or laptops.

Many older websites were created in a language that can’t be easily understood by the browsers used by mobile devices, which use the faster, more versatile JavaScript to provide content quickly to their users.

Mobile websites also take into account the memory limitations of mobile devices, touch-screen navigation and facilitate the bandwidth of wireless networks. They also can more effectively exploit the features of mobile devices, such as the ability to take and share high-quality photos and videos, interact in real time with social media connections, and share texts, links and preferences instantly.

Connecting with Today’s Online Customers

The way customers search for the products, services and offers they want is changing. According to <a href=”http://www.emarketer.com/Article/TV-Mobile-See-Gains-Viewing-Time/1008728″>eMarketer</a>, adult consumers now spend more media time on mobile devices than newspapers and magazines combined.

In fact, 73% percent of Americans say their mobile device is now their Number 1 most-used technology device, according to a Pew study. One in four households have ditched their landlines altogether, and mobile Internet usage is projected to overtake desktop Internet access by 2014, according to <a href=”http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx”>Microsoft Tag</a>.

Understanding that having a mobile optimized website is the first step towards improving your online results. If you’d like to have access to even more critical information and powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here.